The project was built on BigCommerce with a custom theme. Working alongside the team using Slack and Notion, I developed a store framework that handled thousands of SKUs while still loading quickly on mobile. Layouts were adjusted to match brand colors, fonts, and functional expectations while optimizing for user flow—from search to checkout.

• Keyword-enriched meta tags and titles on product/category pages

• Clean, SEO-friendly URL slugs and fast mobile performance

• Implemented best practices for alt text, schema markup, and blog structure

• Used external tools for audit and adjustments to increase search visibility

• Stripe + PayPal payments

• Product reviews, sorting, and custom badges (e.g., “Preorder Now”)

• “Shop by Brand,” “Open Box,” and “Bestseller” category filters

• Responsive pricing tables with integrated cart and quantity toggles

• Product upsell carousel and automated "Customers Also Viewed" logic

• Backend product specs structured with custom tabs and collapsibles

From product exploration to cart checkout, the mobile experience was fully responsive. Custom breakpoints ensured buttons, forms, and images resized perfectly on all devices. Users could complete transactions from their phones just as quickly as on desktop.