Capitalize Loans

Project Detail

Capitalize Loans

Project summary :

Capitalize Loans is a small‑business funding firm that relies on high‑converting landing pages to capture applications. For two years their WordPress/Elementor site crashed under traffic spikes and plugin conflicts. As front‑end team lead, I audited, rebuilt, and stabilized the entire multi‑domain stack—delivering a fast, reliable, and fully responsive experience that can scale with the company’s growth plans.

  • Diagnosed recurring white‑screen crashes caused by outdated page‑builder addons and PHP memory leaks

  • Re‑engineered 25+ Elementor landing pages with lightweight global sections and SVG icon sets

  • Implemented custom HTML/CSS and vanilla JavaScript to replace heavy third‑party widgets

  • Added fail‑safe caching rules, CDN integration, and daily off‑site backups

  • Hardened security (AIOS + server rules) and enforced WCAG‑AA color & form‑label compliance

  • Set up multisite blueprint to launch future microsites quickly under one WordPress network

  • Forensic Audit – logged fatal errors, culled unused plugins, updated PHP 8.1

  • Template Refactor – converted bloated JSON Elementor exports into clean section templates

  • Performance Pass – deferred JS, compressed hero imagery, implemented object caching

  • Accessibility & QA – screen‑reader labels, focus states, keyboard navigation checks

  • Launch & Monitoring – New Relic + uptime robot with Slack alerts for proactive fixes

  • One‑page funding form with dynamic progress bar and credit‑score logic

  • Multi‑step “Industries We Fund” hub using Elementor loop grid and icons

  • FAQ accordion auto‑pulled from custom post type for easy updates

  • Blog and resources center with category filters for SEO traffic

All hero banners, loan‑type cards, and intake forms compress to single‑column layouts with touch‑friendly dropdowns and 16 px minimum tap targets— tested across iOS and Android.

Target Audience

  • Small‑business owners seeking working‑capital loans

  • Franchise operators and e‑commerce startups

  • Construction, medical, and retail merchants needing equipment financing

Performance Gains

  • Average page load reduced 4.6 s → 1.9 s (GTmetrix)

  • Zero downtime incidents since relaunch (90‑day window)

  • Form‑completion rate up 17 % after UX and speed improvements

Client Details

Capitalize Loans

Service Provided

Site Stabilization & Rebuild, Elementor Template Refactor, Performance & Security Hardening, Accessibility Compliance

Project timeline

Audit & Prototype  1 Week Rebuild & QA  3 Weeks

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